Book videos are expensive, but they are also beneficial. They can help spread the word about your book in a way a tweet or a Facebook post can't because today's society is visual. Millions of viewers watch videos every day, and you increase the chances that people will learn about your book with a high-quality video.
Before you begin putting your first video together, there are some things you should know and some things to avoid. That's what this first post is about. We'll get into the actual creation in upcoming posts.
1. Don't use red text on a black background. It looks amateurish, and it's difficult to read. It's best to avoid colored text unless your book is a children's book or is about humor. Stick to black and white which is much more professional.
2. You don't need an expensive video editor to create a high quality video. Windows Movie Maker or iMovie will work just fine.
3. There are free video editors online that will allow you to make a video; however, most of them will brand your videos with their logo unless you pay for the removal of the branding.
4. You can still make a great video even without video clips. Images work fine if you use them properly.
5. You cannot use songs from your favorite artist in a video that is going to be used to promote your book. That is copyright infringement and can get you in a lot of trouble.
6. You cannot use clips from movies, television shows, or plays in your video. I have seen some videos that have used scenes from popular television shows, and although the videos are quite good, it is also copyright infringement. And both the video creator and the author can be sued. Before you ask, yes, I've seen the music videos, too, that fans put together to celebrate their favorite onscreen couples. The difference is they are not creating the videos for profit. Your book video is to help sell your book, and you cannot imply celebrity endorsement or use a celebrity's image, likeness, or clips of their work to promote your book.
7. There is such a thing as too much detail. Using the entire book description in the body of your video is, most likely, too much information. A video should be all about the visual aspect, not the reading aspect.
8. You can create a book video for little to no money, but if you do have some to spend, you can make an even better one.
Next week, I'll go over what you need to get started and where you can find what you need. Until then, why not go to Youtube and take a look at the different book videos to get an idea of what you do and don't like?
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